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Name
Douglas Caplan
Title ︎︎︎ Japanese Vending Machines
This project explores Japanese vending machines. Japan has 5.52 million vending machines spread across the country. With a population of 127 million people, that is 23 people for each vending machine. Each year 6.95 trillion yen (US$65 billion) is spent on vending machine purchases in Japan. Japanese vending machines sell almost everything imaginable.
Japan is a culture like no other. Traditions are honored and conformity is expected. But while cultural shifts are changing the attitudes of younger generations in particular, Japanese vending machines continue to thrive and serve as emblematic reminders of the conformity and the convenience that is central to Japanese culture. There is virtually nowhere in Japan that can offer escape from vending machines. They simply exist. They are efficient and reliable. They are colorful and inviting. I find them elegant.
Japan is a culture like no other. Traditions are honored and conformity is expected. But while cultural shifts are changing the attitudes of younger generations in particular, Japanese vending machines continue to thrive and serve as emblematic reminders of the conformity and the convenience that is central to Japanese culture. There is virtually nowhere in Japan that can offer escape from vending machines. They simply exist. They are efficient and reliable. They are colorful and inviting. I find them elegant.
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